Post Date: 7/17/2012
Austin, TX – July 17, 2012 – Austin-based full-service branding agency McGarrah Jessee has acquired Exopolis, an eleven-year-old digital agency also based in Austin.
McGarrah Jessee, known for its innovative and sometimes unconventional approach, is the agency behind successful and comprehensive brand-building campaigns for iconic names such as Shiner Beers, Whataburger, Frost Bank, Costa Sunglasses, Guitar Center and Haggar Clothing Co.
The addition of the Exopolis team will further extend McGarrah Jessee’s digital reach, which has been the agency’s fastest-growing discipline.
McGarrah Jessee’s digital capabilities include web and mobile development and design, social media strategy, user experience, email marketing, motion graphics, online media planning and buying, and analytics.
“Digital experience is an integral component of the work we do for clients, and we expect everyone in the agency to be fluent in digital concepts,” said agency co-founder Mark McGarrah. “The addition of Exopolis deepens our core digital team and capabilities, which will strengthen the whole agency.”
Exopolis was founded in 2001 as a design studio, and over the years it has evolved into a digital strategy agency. In 2010, Exopolis was acquired by venture capital and growth equity firm Austin Ventures and moved its headquarters to Austin.
Matt Hovis, founder of production company Action Figure and former CMO of branded entertainment firm FameCast, became CEO and CCO of Exopolis after the move.
“I’ve known McGarrah Jessee and its founders for years and have always admired them,” said Hovis. “The work we’ve done at Exopolis is a perfect complement to McJ as they continue to push their digital capabilities.”
Exopolis has partnered with clients including Rhapsody, Apple, Coca-Cola, Nokia, Disney, Sunny Delight Beverages, Bossa Nova Superfruit Beverages, Microsoft, Nickelodeon, History Channel, IFC, HBO/Cinemax, Nike, JC Penney and Universal Pictures.