Haggar Clothing Co. is a manufacturer of men’s clothing, dating back to 1926.

Challenge:
Haggar had languished for years without clear marketing direction. And, unfortunately, the younger generation of men weren’t considering them at all. But Haggar had an answer: an updated line of khakis, designed specifically for a younger audience, called Life Kahaki. It was our job to launch this line, and recruit young and eager guys over to the Haggar brand.

Brand Story:
Making style accessible for regular guys.