Shiner at Austin City Limits

Every fall, the big brews come wheeling into town to descend upon the annual Austin City Limits Music Festival, one of them always snagging the title sponsor spot—a privilege that comes at a price tag of half a million dollars.

Come up with a scrappy approach for taking back the limelight for a fraction of the cost.

Become the unofficial sponsor of ACL, reminding festival-goers of the underdog brewery just 79 miles away.