Post Date: 6/16/2015
The big agencies would continue to win the bulk of awards in Cannes, but in recent years we have seen that clients hire more “small”, less famous, agencies that punch above their weight. They don’t measure the quality of their work through award competitions but through business results.
Most of these agencies are independent and, unlike the legacy agencies that are part of an ad conglomerate, they don’t have to put the interests of a holding company ahead of the interests of their clients. They are often still helmed by the founders, which means they have a well defined culture. And, with less bureaucracy and layers than in the big agencies, they can focus on solutions and creativity.
Unlike the big ad agencies that are still wedded to a TV-first model, the small agencies are often better integrated and highly versatile and assignments that may have gone to a digital agency or a shop that specializes in social media are now going to them.
Here are 20 such outstanding small agencies in alphabetical order:
180, LA. Bailey Lauerman, Omaha. Baldwin&, Raleigh, NC. Barton F. Graf 9000, NY. Creature. Seattle. Eleven, SF. Erwin-Penland, Greenville, SC. Johannes Leonardo, NY. Laird & Partners, NY. Made, Boulder, CO. McGarrah Jessee, Austin, TX. Mekanism, SF. Mono, Minneapolis. Muhtayzik Hoffer, SF. Omelet, LA. Pereira & O’Dell, SF. Pitch, LA. Red Tettemer O’Connell, Philadelphia. The Via Agency, Portland, Maine. Wexley School for Girls, Seattle.
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