Post Date: 6/25/2014
Publication: The Agency Post
One of the main value propositions of an agency is its ability to understand different audiences.
It can apply its expertise to the financial sector, the healthcare market, and even the retail industry. Understanding human behavior — or consumer behavior — and creating messages that connect with a target group is an agency’s craft.
But when it comes to marketing themselves, agencies seem to have audience ADHD. They sell to everyone. They offer all the services. They serve every category of client.
And this syndrome of being everything to everyone is especially apparent in social media. Agencies either have unkempt social profiles or they use them as additional PR outlets. ...
Based in Austin, McGarrah Jessee works with brands like Sweet Leaf Ice Teas, Shiner Beers, and Whataburger. Its Twitter account is a great place to catch up on quirky news. Bonus feature: You get to meet all the pups that hang out at the agency.