Rod Martin comes to his role as general manager by way of a McGarrah Jessee client, twice over. Rod started his career in account service and strategy roles at TracyLocke, Rubine Postaer and Associates and Sq1 Advertising, where he worked on a variety of CPG and automotive brands before moving to the brand side in 2000. As VP of Strategy and Director of Marketing at Whataburger, Rod transformed the organization from a promotions-first approach to an integrated brand focus and in 2003 hired McGarrah Jessee, laying the groundwork for the 14-year partnership that remains strong to this day. Rod took his second tour as an McJ client as VP of Marketing at Stripes, where he established processes to transform the company’s 600+ stores from ad-hoc bazaars into a unified and energetic brand. In 2015 Rod returned to his agency roots with the wisdom and perspective earned from years spent as a client.
“That I haven’t had to sacrifice who I am to get to do what I love.”
Bryan Foods, Frito-Lay, Honda, Imperial Sugar, Miller Brewing, PageNet, PepsiCo, Sprint, Stripes Convenience Stores, Whataburger
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