Manufacturer of men’s clothing, dating back to 1926.
Haggar had languished for years without clear marketing direction. And, unfortunately, the younger generation of men weren’t considering them at all. But Haggar had an answer: an updated line of khakis, designed specifically for a younger audience, called Life Khaki. It was our job to launch this line, and recruit young and eager guys over to the Haggar brand.
Making style accessible for regular guys.