MTV ¡YoYo! Logo

MTV TR3s is a cable network rooted in the fusion of Latin American and American music, cultures and languages. They were about to launch ¡YoYo!, a show that celebrates current urban music videos and those from the past that influence today's Latin hip-hop and reggaeton artists.

Our assignment: design a logo that reflected the soul of ¡YoYo! and would inspire the overall visual packaging of the show.