Shiner 98 Bavarian Amber Packaging

Shiner created a limited run of Bavarian Style Amber to celebrate its 98th year of brewing. We wanted the packaging for 98 to feel like a step back in time. So we went back through Shiner's archives, liberating old ad slogans and re-interpreting design cues into packaging as authentic and engaging as the brand itself. Spread cheer with Shiner beer!