Shiner Light Blonde Launch

In a state where triple digit summers are the norm, palatable light beer is a necessity for the Texas beer drinker. But outside of the macro brews, pickings were slim.

Without an offering in the light beer category, Shiner loyalists have had to venture out of the portfolio when temperatures rise.

Position Shiner Light Blonde as the light beer that gets Texas. And introduce it as an integral part of summer survival.